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Strategy
© 2025
Henrik Hagemann
Case Study
2026
Website design & build for a deep tech founder with an extraordinary story to tell.
Henrik Hagemann built Puraffinity from a student competition into a deep tech leader, raising over $30m and growing a team of 40 scientists and engineers to solve PFAS contamination in water.
Along the way he trained full time with Shaolin monks and cycled 9,400km of the Silk Road unsupported in 87 days. Now he is starting again on something new.
We were tasked with designing and builing his personal site, a one page story for the founders, scientists and collaborators he wants around him in his next chapter.
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through.""Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth.
Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations.
I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
Scroll to view more, or reach out to start your own project.
Henrik Hagemann
Case Study
2026
Website design & build for a deep tech founder with an extraordinary story to tell.
Henrik Hagemann built Puraffinity from a student competition into a deep tech leader, raising over $30m and growing a team of 40 scientists and engineers to solve PFAS contamination in water.
Along the way he trained full time with Shaolin monks and cycled 9,400km of the Silk Road unsupported in 87 days. Now he is starting again on something new.
We were tasked with designing and builing his personal site, a one page story for the founders, scientists and collaborators he wants around him in his next chapter.
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through.""Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth.
Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations.
I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
Scroll to view more, or reach out to start your own project.
Henrik Hagemann
2026
Website design & build for a deep tech founder with an extraordinary story to tell.
Henrik Hagemann built Puraffinity from a student competition into a deep tech leader, raising over $30m and growing a team of 40 scientists and engineers to solve PFAS contamination in water.
Along the way he trained full time with Shaolin monks and cycled 9,400km of the Silk Road unsupported in 87 days. Now he is starting again on something new.
We were tasked with designing and builing his personal site, a one page story for the founders, scientists and collaborators he wants around him in his next chapter.
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through.""Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth.
Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations.
I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
"Working with Hatchbright was a real joy throughout. They understood the brief deeply, developing layouts and framing based on a conversation without a huge need for back and forth. Massive differentiator versus working with a GenAI tool was the amount of design understanding transferred in one go: getting the vibe, the intention and creating something genuinely useful in much fewer iterations. I would do it again any day as it saved me time, reduced the number of small decisions I had to make and provided a shippable product so much sooner in the process than other website builds I've been through."
Scroll to view more, or reach out to start your own project.